Help Center🧠 AI Intelligence

How the AI Update Cycle Works

Understanding the Generate → Deploy → Assess → Probe pipeline and the 72-hour verification window.

The AI Update Pipeline

When you click "Update AI", AITWIRE:

1. Regenerates your AI Signals (brand narrative, structured data, AI answers) based on your latest content 2. Publishes updated signals to your authority surfaces (entity.json, JSON-LD, llms.txt) 3. Pings AI systems via IndexNow to re-crawl 4. Probes AI systems asking real questions about your brand 5. Enters a 72-hour verification window with escalating checkpoints 6. Reports the accuracy delta (e.g., +22 points)

The 72-Hour Verification Window

After approving signals, AITWIRE enters a 72-hour monitoring window:

  • 6h checkpoint: First probe to see if anything changed
  • 24h checkpoint: Early ingestion check
  • 48h checkpoint: Mid-window accuracy measurement
  • 72h checkpoint: Final measurement and lift report

Important: Do not regenerate signals during this window — it resets the clock and discards partial lift data.