AITWIRE for Home Services · major home projects
Win the homeowners who plan a major project and ask AI who to hire.
Heat pumps first, then roofing, windows and doors, renovations and planned plumbing. Your AITWIRE agent checks how AI answers describe your services, the homes you can help and the areas you serve when a homeowner asks who to hire — prepares every correction for your approval, and checks what happened afterwards. We’re starting with heat-pump installers in Ottawa.
AITWIRE Managed: we do the work, you keep the decisions.
An Ottawa example
AI says you don’t install heat pumps in oil-heated homes. You do.
A homeowner asks:
“Who can assess a heat pump for my older, oil-heated home in Ottawa?”
Major home projects
The projects your agent supports.
Planned work with an assessment, a consultation or a quote before it — not emergency call-outs.
First
Heat pumps
Installers first — the worked example on this site: eligible homes, service areas, home assessments and dated rebate facts.
2
Roofing
Replacements and planned repairs, quoted before the work.
3
Windows and doors
Replacement projects, by home type and area.
4
Renovations
Kitchen, bathroom and basement projects, with a consultation first.
5
Planned plumbing
Repiping, sewer and drainage work booked in advance.
No page or answer promises suitability or savings: your assessment confirms what suits the home, and your quote sets the cost.
Your approved facts
The facts you want AI to get right.
- The services you actually provide — and the ones you don’t
- The neighbourhoods and property types you serve, including older and oil-heated homes where that is true
- The kinds of project you take on — planned work with an assessment, a consultation or a quote first — and the ones you don’t
- Your approved qualifications, licences, warranties and what an assessment or a quote involves
- Dated rebate information you approve, with its source — never a promise of eligibility
- Installations you’ve documented, such as heat pumps fitted in older homes
Typical work: clarify your services and service area on your own website, then ask the business profiles and directories that describe you to correct what they publish. Each of those sites decides what it changes.
A heat-pump example
Asked: “Who can assess a heat pump for my older, oil-heated home in Ottawa?”
An answer to check
“This installer only works on newer homes.”
Your approved fact
“We assess heat-pump options for older, oil-heated Ottawa homes. Suitability is confirmed after a home assessment.”
The proposed update: correct the service page on your website, request a profile correction, and — where OpenAI allows it — prepare an ad for the approved service offer.
Growth: the heat-pump option homeowners haven’t considered
An Ottawa heat-pump installer fits cold-climate heat pumps in older, oil-heated homes, after a home assessment. Homeowners replacing an oil furnace rarely think of a heat pump. When they ask AI assistants for their options, the answers list furnaces, seldom mention heat pumps, and never name this installer. Nothing they say about the installer is wrong; they just don’t mention what it does.
- Discover.
- The weekly check shows it: in 12 of 20 ChatGPT answers to “What are my options to replace an oil furnace in an older Ottawa home?”, heat pumps aren’t mentioned and the installer is never named. The agent compares that with the approved facts: assessments for older homes are a listed service, and the installation records include older homes. An AITWIRE analyst checks the finding.
- Orchestrate.
- The agent drafts a clearer service page explaining heat-pump assessments for older homes, and a ChatGPT ad for home assessments, where OpenAI allows it, with a spending limit. The owner approves each piece, and nothing goes out before that. Our team updates the service page, and the agent updates the installer’s AI Experience Page. The ad is created paused in the installer’s own OpenAI Ads account and starts once approved.
- Optimize.
- A few weeks later the agent asks the same questions again, shows what changed and recommends the next round. The ad’s results are reported on their own, because an ad doesn’t change what ChatGPT says. Assessment enquiries are recorded separately by our team, and never counted as proof that AI sent them.
No page promises suitability or savings: the assessment decides what suits each home.
How it works
From an accurate service description to a suitable assessment enquiry.
This is how your agent and our team work with every installer and contractor.
1. Discover
What does AI say about you?
Your agent asks ChatGPT and other AI assistants the questions homeowners ask, and compares each answer with the facts your business has approved.
2. Orchestrate
Work you approve
When an answer rules out work you do, or an area you serve, your agent prepares the exact wording, where it goes — your website or a business profile — and who needs to approve it. Every finding is checked by an AITWIRE analyst before it reaches you. Nothing is published until the owner or manager you name approves the exact wording. Then our team updates your website, asks the profiles that describe you to correct what they publish, and your agent checks the answers again.
3. Optimize
What happened, and the next round
Your agent asks the same questions again, reports what the answers say afterwards, and recommends the next round.
4. Follow through
From enquiry to assessment or quote
Our team follows each enquiry through, from what your staff tell us, to a booked assessment or consultation and the work that follows. The assessment confirms suitability and the quote sets the cost — no page or answer promises either.
AI assistants decide what they answer. We report the work done and what the answers say afterwards.
Heat-pump installers first
Connect the enquiry to your assessment and quote process.
Your agent checks how AI answers describe your approved contractor facts and dated rebate information, and prepares corrections. The enquiry hands off to your own booking, estimate and deposit process — your assessment confirms suitability, your quote sets the price, and no AITWIRE page promises either. The same path serves a roofing, window, renovation or planned-plumbing project: an enquiry, then your consultation or quote.
ChatGPT ads
Advertising where ChatGPT allows the offer
OpenAI reviews each ad and the page it links to, and decides what it accepts. Your agent prepares the ad only for a service offer and landing page you have approved. Each campaign is created paused in your own OpenAI Ads account and started only after you approve the ad and the spending limit; for managed clients, our team operates it.
Ads are labelled as advertisements. Buying an ad doesn’t change what ChatGPT says in its answers. Ad results are reported separately from what AI answers say.
An offer — a seasonal assessment promotion, for example — follows the same path: our team sets it up and tracks it by hand; you approve the offer, the ad and the spending limit, and the redemptions your staff confirm are reported separately from ad results.
Policy reviewed 8 Oct 2026 · Canada · Approvals: the owner or manager you name.
Results
Results, and what can be counted today.
- Available now
What AI says about your business
Checked against your approved facts, with the date, sample size and the AI assistant and model asked.
Today our team records the enquiries your staff tell us about, kept separate from booked assessments, quotes and the work that follows. What someone tells your staff is recorded as what they said, not as proof that the enquiry came from AI.
Start with the projects you want to win.
Tell us what you install or build, where you work and which homes you can help. We agree the scope, and who approves what, before we start.
Talk to usPilot places are open. Each pilot is measured against a scorecard agreed with the client before it starts.