AITWIRE for Law Firms
Make your practice areas clear before someone chooses a lawyer.
Your AITWIRE agent checks how ChatGPT and other AI assistants describe your firm — practice areas, jurisdictions, people and how to reach you — and prepares factual updates to your website and relevant professional profiles for your responsible lawyer’s approval.
AITWIRE Managed: we do the work, your firm keeps the decisions.
An Ottawa example
AI says you only do residential closings. You also review commercial leases.
A business owner asks:
“Which Ottawa law firm can review a commercial lease for my business?”
Your approved facts
The facts you want AI to get right.
- Your approved practice areas, and the jurisdictions you are licensed to practise in
- The lawyers at the firm today — and who has left
- How a prospective client gets in touch, and what an initial consultation involves
Your agent works from approved facts about the firm — never from matter details. Personal enquiry details stay with your firm and are not sent to AI. Our team keeps a clear record of the wording, the approval and the publication for everything published.
A practice-area example
Asked: “Which Ottawa law firm can review a commercial lease for my business?”
An answer to check
“This firm handles residential closings only, so it isn’t an option for a commercial lease.”
Your approved fact
“Our firm reviews and negotiates commercial leases for Ottawa businesses, as well as handling residential closings.”
The proposed update: correct the practice-area page on your website and request a profile update after your responsible lawyer approves the wording.
How it works
From an AI answer to a correction your responsible lawyer approves.
This is how your agent and our team work with every firm.
1. Check
What does AI say about your firm?
Your agent asks ChatGPT and other AI assistants the questions prospective clients ask, and compares each answer with the facts your firm has approved.
2. Prepare
A factual update, ready to review
When an answer is wrong or leaves something out, your agent prepares the exact wording, where it goes — your website or a professional profile — and who needs to approve it. Every finding is checked by an AITWIRE analyst before it reaches you.
3. Approve
Your responsible lawyer decides
Nothing is published until your responsible lawyer approves the exact wording. Then our team updates your website, asks the profiles that describe you to correct what they publish, and your agent checks the answers again.
AI assistants decide what they answer. We report the work done and what the answers say afterwards.
Approvals
Your firm keeps approval responsibility.
Our team asks your responsible lawyer to approve the exact wording before anything about your practice areas is published. You can ask for a different second approver on sensitive wording.
Nothing on this page needs a case file: the facts your agent works from describe the firm, not its matters.
ChatGPT ads
ChatGPT ads aren't available for legal services in Canada
This restriction concerns ChatGPT ads. Your website, relevant professional profiles and advertising on other platforms are separate decisions.
Use your website and the profiles that describe your firm instead. No AITWIRE option changes an advertising platform’s rules.
Policy reviewed 8 Oct 2026 · Canada
Results
Results, and what can be counted today.
- Available now
What AI says about your firm
Checked against your approved facts, with the date, sample size and the AI assistant and model asked.
Today our team records the enquiries your staff tell us about, with no matter details, kept separate from retained clients. What someone tells your staff is recorded as what they said, not as proof that the enquiry came from AI.
Using AI inside the firm?
The copilots, research tools and client-facing bots your firm runs can be tested against the knowledge you approve, as part of a custom agent.
Private AI and CustomStart with the clients you want to reach.
Tell us your practice areas, where you practise and which matters you want more of. We agree the scope, and who approves what, before we start.
Talk to us