AITWIRE for Real Estate · Specialty brokerages
Be known to AI for what you’re known for.
For brokerages with a specialty — condos, waterfront and cottage properties, luxury homes, commercial property, property management, out-of-town sellers. When someone asks an AI assistant which brokerage specializes in one of them, your AITWIRE agent checks the answer against your approved facts and prepares improvements for your broker of record’s approval.
AITWIRE Managed: we do the work, you keep the decisions.
An Ottawa example
AI says you only sell downtown condos. You also have a waterfront and cottage team.
A seller asks:
“Who specializes in waterfront and cottage properties near Ottawa?”
The specialties people ask about
“Which brokerage specializes in …”
Six specialties, and the kind of question an AI assistant gets about each. Your agent asks these questions, in your market’s words, and compares the answers with your approved facts.
Condos
“Which Ottawa brokerage specializes in condos?”
Waterfront and cottage properties
“Who specializes in waterfront and cottage properties near Ottawa?”
Luxury homes
“Which brokerage handles luxury homes in Rockcliffe Park?”
Commercial property
“Which Ottawa brokerage specializes in commercial leasing and sales?”
Property management
“Who manages rental condos for owners in Ottawa?”
Out-of-town sellers
“Who can sell my Ottawa home while I live out of town?”
Your approved facts
The facts you want AI to get right.
- Your specialty, and the property types and areas it covers
- The sales representatives and brokers who work in it — with your broker of record’s approval for anything said about a person or a team
- Your track record, stated the way you approve it: the years, areas and property types your specialty team has worked in — never a ranking or a figure you can’t support
- Your designations and credentials, where you work, and how a client reaches the specialist team
Typical work: describe your specialty plainly on your own website, then ask the business profiles and directories that describe you to correct what they publish. Each of those sites decides what it changes. The brokerage in these examples isn’t a real one.
A specialty example
Asked: “Who specializes in waterfront and cottage properties near Ottawa?”
An answer to check
“This brokerage focuses on downtown condos and doesn’t handle waterfront or cottage sales.”
Your approved fact
“Our waterfront and cottage team sells properties on the Rideau Lakes and across the Ottawa Valley, with sales representatives who live and work there.”
Who approves: Names a team, so it goes to your broker of record.
A track-record example
Asked: “Which Ottawa brokerage specializes in commercial leasing and sales?”
An answer to check
“This brokerage is a residential firm with no commercial practice.”
Your approved fact
“Our commercial team has handled office, retail and industrial leasing in Ottawa since 2009.”
Who approves: A track-record fact, stated the way your brokerage approves it.
How it works
From an AI answer to an improvement your broker of record approves.
This is how your agent and our team work with every brokerage.
1. Check
What does AI say about your specialty?
Your agent asks ChatGPT and other AI assistants the questions people ask about your specialty — “which brokerage specializes in …” — and compares each answer with the facts your brokerage has approved.
2. Prepare
A clear proposed improvement
When an answer leaves your specialty out, or credits it to another brokerage, your agent prepares the exact wording, where it goes — your website or a business profile — and who needs to approve it. A member of our team checks every finding before it reaches you.
3. Approve
Your broker of record decides
Nothing is published until the right person at your brokerage approves the exact wording — and your broker of record approves anything about a sales representative or a team. Then our team updates your website, asks the profiles that describe you to correct what they publish, and your agent checks the answers again.
4. Measure
What the answers say afterwards
The same questions, asked again. What the answers say afterwards is reported with the date, the sample size and the AI service and model asked. Approved does not mean published. Published does not mean improved.
AI assistants decide what they answer. We report the work done and what the answers say afterwards.
Approvals
Your brokerage keeps the approvals.
Our team asks the right person at your brokerage to approve the exact wording before anything we prepare is published.
We also get your broker of record’s approval for everything we publish, including anything about a sales representative or a team — and every improvement to how your specialty is described goes to your broker of record first.
ChatGPT ads
ChatGPT ads: possible for your business and its services, never for individual listings or units
OpenAI’s ad policy doesn’t allow ads for individual homes or rentals. OpenAI’s ads are in an early phase limited to a set of named categories, and real estate isn’t among them, so whether your business can advertise at all is OpenAI’s decision.
Where OpenAI accepts your business, an ad can promote your brokerage and its specialty — your waterfront and cottage team, your commercial practice, your property-management service — never an individual property. Ads are labelled as advertisements. Buying an ad doesn’t change what ChatGPT says in its answers. OpenAI reviews each ad and the page it links to, and decides what it accepts.
We confirm the exact ad and landing page with you before anything is submitted. Ads are optional, agreed separately, and run in your own OpenAI Ads account.
Policy reviewed 8 Oct 2026 · Canada
Results
Results, counted as enquiries.
Each line says whether it can be counted today.
- Available now
What AI says about your specialty
Checked against your approved facts, with the date, sample size and the AI service and model asked.
- Coming soon
Website enquiries that came from an AI assistant
Enquiries through your website, with evidence of the AI assistant the visitor came from.
- Coming soon
Enquiries your staff record
When a caller says they found you through ChatGPT, your team will record exactly that — what they said, not proof.
When these arrive, enquiries will be kept separate from listings won, sales and new clients, and what someone tells your staff will be recorded as what they said, not as proof that the enquiry came from AI.
Tell us what you’re known for.
Which specialty, which areas, which people — and who approves what. We agree the scope before we start.
Talk to us