1. Definitions

In these Terms, the following terms have the meanings set out below:

"Account Data" means personal information needed to establish and maintain an account, including name, email, billing information, authentication records, support records, and related administrative information.
"Aggregated Data" means data that has been de-identified, anonymized, or aggregated such that it does not identify a specific individual or Customer, derived from use of the Service.
"Authority Declaration" means a machine-readable statement published by or on behalf of Customer that identifies authoritative sources for Customer's business information and defines governance rules for how that information should be consumed by Automated Agents.
"Authority File" means a structured, machine-readable document (such as authority.json) that contains one or more Authority Declarations and is published at a well-known URL or delivered through the Service.
"Authority Surface" means a verified digital property (website, listing, social account, marketplace page, or other online presence) that Customer has claimed and verified as an authoritative source for specific types of business information.
"Automated Agent" means any software system — including conversational AI assistants, search engines, retrieval-augmented generation (RAG) systems, AI crawlers, enterprise copilots, and autonomous agents — that programmatically consumes, interprets, or acts on information about Customer's business.
"Connector" means a software integration that links the Service to a third-party platform (such as Shopify, WordPress, or Google Business Profile) to extract entity data or deliver authority governance artifacts.
"Customer" means the individual, organization, or entity that creates an account and agrees to these Terms.
"Customer Data" means website content, business information, entity records, configuration data, authority declaration content, and other inputs submitted or connected to the Service by Customer. Customer Data does not include Account Data or Aggregated Data.
"Customer Entity" means a business, brand, product, location, service, or other real-world entity about which Customer publishes Authority Declarations through the Service.
"Drift" means a discrepancy between the authoritative information declared by Customer and what third-party sources or Automated Agents report about a Customer Entity.
"Monitoring Probe" means a controlled query sent by the Service to a third-party Automated Agent to assess how that system represents a Customer Entity.
"Service" means the AITWIRE website, dashboard, APIs, embeddable tools, machine-readable publishing services, AI monitoring, analytics, connectors, remediation tools, outputs, and all related services.

2. Scope and Acceptance

These Terms of Service govern access to and use of the Service. By accessing or using the Service, you agree to be bound by these Terms and the AITWIRE Privacy Policy. If you accept on behalf of an organization, you represent that you have authority to bind it.

3. The Service

AITWIRE is an AI Data Authority Layer — a platform that helps website owners, brands, agencies, and enterprises manage how Automated Agents represent their business information. The Service enables Customer to:

publish machine-readable Authority Declarations and Authority Files that signal to Automated Agents which sources are authoritative, current, and permitted;
verify ownership or control of Authority Surfaces through industry-standard methods (DNS records, meta tags, OAuth, file placement);
detect Drift when Automated Agents or third-party platforms present incorrect, outdated, or conflicting information about Customer Entities;
monitor how third-party Automated Agents represent Customer Entities by sending Monitoring Probes and scoring accuracy over time;
connect to third-party platforms via Connectors to extract entity data and deliver authority governance artifacts;
generate remediation packages, authority files, capability manifests, and other machine-readable outputs; and
access dashboards, analytics, reports, and administrative tools.

AITWIRE may modify, improve, suspend, or discontinue all or part of the Service from time to time. Where a change materially reduces the functionality available under a paid plan, AITWIRE will use reasonable efforts to provide advance notice.

4. Eligibility and Accounts

You must be at least the age of majority in your jurisdiction and legally capable of entering into these Terms. You must:

(a) maintain the confidentiality of account credentials;
(b) ensure account information is accurate and current;
(c) be responsible for all activity under your account; and
(d) promptly notify AITWIRE of any unauthorized access or suspected security incident involving your account.

AITWIRE may suspend or restrict access where we reasonably suspect fraud, misuse, security risk, non-payment, or breach of these Terms.

5. Agency and Multi-Entity Use

If you use the Service to manage Authority Declarations, Authority Surfaces, or other governance artifacts on behalf of third parties (including clients, franchisees, subsidiaries, or managed accounts), you represent and warrant that:

(a) you have written authorization from each such third party to act on their behalf with respect to their Customer Entities;
(b) you are responsible for ensuring that all Authority Declarations published through the Service on behalf of third parties are accurate and authorized;
(c) you will promptly remove or correct Authority Declarations if your authorization is revoked or expires; and
(d) your agreement with each third party does not conflict with these Terms.

You remain solely responsible for all activity conducted through your account on behalf of third parties.

6. Subscription Plans, Trials, and Beta Features

The Service may be offered on free, trial, paid, usage-based, contract, or enterprise terms.

Trial and beta access is provided "as is," may be modified or withdrawn at any time, and may have reduced functionality or increased risk of interruption, error, or data loss.

If you use a trial and do not convert to a paid plan before the trial ends, some data, outputs, settings, or workflow history may become unavailable after the trial period ends.

Plan features, limits, and pricing are described on the AITWIRE pricing page or in the applicable order form. AITWIRE may update plan features and pricing prospectively with reasonable notice.

7. Customer Data and Inputs

As between the parties, Customer retains ownership of Customer Data.

Customer grants AITWIRE a non-exclusive, worldwide, royalty-free right to host, copy, process, transmit, analyze, display, and otherwise use Customer Data as reasonably necessary to provide, secure, support, improve, and operate the Service.

Customer represents and warrants that it has all rights, notices, permissions, and lawful bases necessary for AITWIRE to process Customer Data as contemplated by these Terms, including the right to publish Authority Declarations for all Customer Entities.

8. Authority Declaration Responsibility

Customer is solely responsible for the accuracy, completeness, and lawfulness of all Authority Declarations, Authority Files, and related governance artifacts published through the Service.

AITWIRE provides tools and infrastructure for publishing Authority Declarations but does not independently verify the underlying truth of business facts declared by Customer (such as hours, pricing, policies, or inventory).

Customer acknowledges that:

(a) Authority Declarations are signals intended to assist Automated Agents in identifying authoritative sources — they do not guarantee that any Automated Agent will consume, respect, or correctly interpret the information;
(b) third-party Automated Agents operate independently and may change their behavior at any time without notice to AITWIRE or Customer;
(c) AITWIRE does not control whether or how any Automated Agent uses, ignores, caches, or misinterprets Authority Declarations; and
(d) publishing inaccurate, misleading, or fraudulent Authority Declarations may expose Customer to legal liability, and AITWIRE disclaims responsibility for such consequences.

9. Account Data and Operational Data

AITWIRE controls Account Data needed to establish and maintain the account, billing relationship, authentication records, support records, and related administrative information.

To the extent AITWIRE processes other personal information submitted through the Service on Customer's behalf, Customer controls the purposes for which that data is submitted or connected and remains responsible for ensuring that such handling is lawful.

10. Aggregated and De-Identified Data

AITWIRE may create and use Aggregated Data derived from use of the Service for lawful business purposes, including product improvement, analytics, benchmarking, operations, security monitoring, and research and development.

AITWIRE will not use Aggregated Data to re-identify a specific individual where the data is intended to be de-identified or anonymous.

11. Acceptable Use

Customer must not:

(a) use the Service unlawfully or in violation of applicable regulations;
(b) upload malware or malicious code;
(c) attempt to gain unauthorized access to the Service or other users' accounts;
(d) interfere with the Service or its security;
(e) use the Service to infringe intellectual property or privacy rights;
(f) resell, sublicense, or exploit the Service except as expressly permitted;
(g) generate or distribute unlawful, deceptive, or harmful content through the Service;
(h) circumvent plan limits or entitlement controls;
(i) publish Authority Declarations for Customer Entities over which Customer does not have legitimate authority or authorization;
(j) use Authority Declarations, Authority Files, or other governance artifacts to deliberately mislead Automated Agents, manipulate search rankings, or suppress accurate third-party information;
(k) use Monitoring Probes, probe results, or AI system interaction data to reverse-engineer, benchmark, or exploit the internals of third-party Automated Agents beyond what is necessary for the intended monitoring purpose; or
(l) use the Service to impersonate another business, brand, or entity, or to claim authority over another party's business information without authorization.

12. AI and Automated Outputs

AITWIREmay generate recommendations, analyses, authority files, remediation packages, machine-readable outputs, visibility scores, compliance reports, summaries, alerts, or other automated outputs ("Outputs"). These Outputs may depend on third-party systems, connected sources, incomplete data, or probabilistic models.

Customer acknowledges that:

(a) Monitoring Probes query third-party Automated Agents that AITWIRE does not own, operate, or control, and those systems may return incomplete, incorrect, or inconsistent responses;
(b) visibility scores, drift reports, sentiment analyses, compliance scores, and similar assessments are based on sampling and heuristics and should be treated as indicators, not guarantees;
(c) remediation packages, generated authority files, and structural improvement recommendations require Customer review and validation before deployment; and
(d) AITWIRE does not guarantee that any Output will be complete, accurate, accepted by any third-party Automated Agent, or suitable for a particular purpose.

Customer is responsible for reviewing and validating Outputs before using them in legal, commercial, operational, publishing, compliance, or customer-facing contexts.

13. Machine-Readable Outputs and Generated Artifacts

Authority Files, capability manifests, remediation packages, and other machine-readable artifacts generated by the Service using Customer Data are considered part of Customer Data and are owned by Customer, subject to AITWIRE's underlying intellectual property in the templates, schemas, and generation logic used to produce them.

AITWIRE retains all rights in the underlying schemas, formats, templates, protocols, generation algorithms, and software used to produce such artifacts.

14. Integrations and Third-Party Services

The Service may interoperate with third-party platforms, APIs, Automated Agents, hosting providers, identity systems, analytics providers, payment processors, and Connectors. AITWIRE is not responsible for third-party services, their availability, their terms of service, or your separate agreements with them.

If a third-party platform changes its APIs, terms, or availability, Service features that depend on that integration may be affected. AITWIRE will use reasonable efforts to adapt to material changes but does not guarantee uninterrupted availability of any integration.

15. Fees and Payment

Paid subscriptions, usage charges, or enterprise fees are due as described on the pricing page, order form, invoice, or other written agreement.

(a) Fees are in Canadian dollars unless otherwise stated.
(b) Applicable taxes are additional.
(c) Fees are non-refundable except as required by law or expressly stated otherwise.
(d) Late or failed payments may result in suspension, downgrade, or collection activity.

16. Intellectual Property and Feedback

AITWIRE and its licensors retain all rights in the Service and related software, models, protocols, schemas, workflows, interfaces, designs, text, branding, documentation, and underlying technology, except for Customer Data and rights expressly granted under these Terms.

If Customer provides feedback, suggestions, or recommendations, AITWIRE may use them without restriction or compensation.

17. Confidentiality

Each party receiving non-public information from the other ("Confidential Information") must use reasonable care to protect it and may use it only for purposes related to these Terms.

Confidentiality obligations do not apply to information that is: (a) publicly available without breach; (b) already lawfully known to the receiving party; (c) independently developed by the receiving party; or (d) lawfully received from a third party without a duty of confidentiality.

Authority Declarations and Authority Files that Customer chooses to publish to publicly accessible URLs are not Confidential Information of Customer once published, although the underlying Customer Data and account configuration used to generate them remain subject to confidentiality obligations.

18. Data Portability and Export

During an active subscription, Customer may export Authority Declarations, entity data, authority files, and other Customer Data through the Service's export features or APIs, subject to plan-level access and rate limits.

AITWIRE will make export functionality available for Customer Data in commonly used, machine-readable formats.

19. Security

AITWIRE will use reasonable administrative, technical, and organizational safeguards designed to protect the Service and Customer Data against unauthorized access, loss, misuse, or disclosure.

Customer remains responsible for maintaining the security of its own systems, credentials, connected services, and publishing decisions.

20. Suspension and Termination

Customer may stop using the Service at any time, subject to any applicable subscription commitments.

AITWIRE may suspend or terminate access immediately if Customer materially breaches these Terms, if use creates legal or security risk, if fees remain unpaid after notice, or if AITWIRE is required to do so by law.

Effect of Termination:

(a) Customer's right to use the Service ends and plan-based features may be disabled.
(b) Published Authority Files and Authority Declarations hosted by or through the Service will be removed within thirty (30) days of termination, unless Customer requests earlier removal.
(c) Customer is responsible for removing any Authority Files or DNS records hosted on Customer's own infrastructure.
(d) Customer Data export will be available for thirty (30) days following termination. After this period, AITWIRE may delete Customer Data in accordance with its retention practices.
(e) Data return, export, or deletion will otherwise be handled in accordance with AITWIRE's retention practices, Customer's plan, and any applicable enterprise agreement.

21. API Use and Fair Use

Access to AITWIRE APIs is subject to rate limits, usage quotas, and fair use policies as described in the API documentation or applicable plan. AITWIRE may throttle, suspend, or restrict API access if usage materially exceeds plan limits, creates disproportionate load, or appears to be automated abuse.

Customer must not share API keys or use API access to build a competing service.

22. Disclaimer

The Service is provided "as is" and "as available." To the maximum extent permitted by law, AITWIRE disclaims all warranties, express, implied, statutory, or collateral, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, quiet enjoyment, or that the Service will be uninterrupted, secure, or error-free.

Without limiting the foregoing, AITWIRE does not warrant that: (a) any Automated Agent will discover, consume, respect, or correctly interpret Authority Declarations; (b) Monitoring Probes will produce complete or accurate representations of Automated Agent behavior; (c) drift detection will identify all discrepancies; or (d) remediation outputs will resolve any particular accuracy issue with any Automated Agent.

23. Limitation of Liability

To the maximum extent permitted by law, AITWIRE will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, revenue, business, goodwill, data, or opportunity, including without limitation any damages arising from the behavior of third-party Automated Agents, inaccurate AI-generated outputs about Customer Entities, or the failure of any Automated Agent to respect Authority Declarations.

AITWIRE's total aggregate liability arising out of or relating to the Service or these Terms will not exceed the greater of: (a) the amounts paid by Customer to AITWIRE for the Service in the twelve (12) months before the event giving rise to the claim; or (b) CAD $100.

24. Indemnity

Customer will indemnify, defend, and hold harmless AITWIRE and its affiliates, officers, directors, employees, and contractors from claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from: (a) Customer Data, including inaccurate or misleading Authority Declarations; (b) misuse of the Service; (c) breach of these Terms; (d) violation of law or third-party rights; or (e) claims by third parties related to Authority Declarations published by or on behalf of Customer.

25. Changes to Terms or Service

AITWIRE may update the Service and these Terms from time to time. Material changes will apply prospectively after notice by posting in the Service, updating the "Last Updated" date, email, or other reasonable notification.

Continued use after the effective date of updated Terms constitutes acceptance of the changes. If Customer does not agree with a material change, Customer's remedy is to stop using the Service before the change takes effect.

26. Force Majeure

Neither party will be liable for delays or failures in performance caused by circumstances beyond its reasonable control, including natural disasters, pandemic, war, terrorism, government actions, power or internet outages, third-party service failures, or denial-of-service attacks.

27. General

Severability. If any provision of these Terms is found invalid or unenforceable, the remaining provisions continue in full force and effect.
Waiver. Failure to enforce any provision is not a waiver of the right to enforce it later.
Entire Agreement. These Terms, together with the Privacy Policy, any applicable order form, and any enterprise agreement, constitute the entire agreement between the parties with respect to the Service and supersede all prior agreements, understandings, and representations.
Assignment. Customer may not assign these Terms without AITWIRE's prior written consent. AITWIRE may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of its assets.
Notices. Notices to AITWIRE must be sent to the contact address below. Notices to Customer may be sent to the email address associated with Customer's account.
Independent Contractors. The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

28. Governing Law and Dispute Resolution

These Terms are governed by the laws of Ontario and the federal laws of Canada applicable therein. The parties attorn to the exclusive jurisdiction of the courts located in Ontario, unless another dispute process is agreed in writing.

Contact

If you have questions about these Terms, please contact us at legal@aitwire.com or visit our contact page.