AITWIRE AI · Capability

Ships with the AITWIRE AI Design Partner Beta

Paid, Earned & Owned Orchestration

Three lanes. One queue. Your approval.

For marketing and communications leaders running all three lanes

Proposed actions across paid, earned and owned — you approve each step, and every change is re-measured.

Paid, earned and owned move as one program: AITWIRE proposes the next action in each lane into a single queue — an ad-spend adjustment to review, an owned or earned activity to publish, a correction to apply — and nothing runs until you approve it. Every applied change is re-measured, so the queue fills with what the evidence supports rather than what a calendar demands.

What this function includes

  • One approval queue across paid, earned and owned actions
  • Owned & earned activities proposed from your measured findings
  • Correction Campaigns — goal → measure → verdict → next action, human-approved
  • Verified Change — expected and measured lift on applied actions

More ways to run AITWIRE AI