AITWIRE

Ottawa, ON, Canada

✓ Verified
software

About

Verified business profile platform that publishes AI-readable authority data so AI systems quote businesses accurately.

Contact

🌐

Website

aitwire.com

Details

Founded: 2025

About AITWIRE

# About AITWIRE

AITWIRE helps established local businesses win valuable clients and projects through AI discovery and advertising. AITWIRE coordinates owned, earned and paid marketing — from how AI assistants describe and recommend a business, and the approved content behind those answers, to advertising and offers.

## Your AI agent for marketing and advertising

AITWIRE gives your business an AI agent to coordinate its marketing and advertising, starting with how customers discover and assess you through AI assistants. Your agent checks how AI describes your business, identifies gaps or inaccuracies, and prepares changes for approval. It brings together your website and business information, opportunities for third-party coverage, and paid advertising where the platform allows it. Measurements show what changed in AI answers, with customer outcomes kept separate.

## What it looks after

- **Owned** — your website and the business information you publish, including the machine-readable files AITWIRE keeps for you (entity.json, JSON-LD, llms.txt) on AITWIRE’s hosting, and on your own domain when you connect it. In the managed service, AITWIRE’s team applies the approved website changes.
- **Earned** — what other sites say about you: business profiles, directories and coverage. AITWIRE’s team sends correction requests; each of those sites decides what it changes.
- **Paid** — advertising, starting with ChatGPT ads where OpenAI allows them, in your own OpenAI Ads account: each campaign is created paused and started only after a named person approves it, within the spending limit you set. Ads are labelled; buying an ad does not change what ChatGPT says in its answers; OpenAI reviews each ad and the page it links to. Offers for managed clients are set up and tracked by AITWIRE’s team by hand.

## How to run it

Launch with AITWIRE Managed, where AITWIRE’s team sets up and supervises your agent, checks every finding before it reaches you, collects the approvals and carries out the approved work; or discuss a custom agent built around your workflows and connections (AITWIRE Custom). Agencies operate AITWIRE agents for their clients (AITWIRE for Agencies). Managing your own agent is coming soon.

## Who it is for

Real estate brokerages and teams winning sellers and landlords, including specialty brokerages; home-services businesses doing major home projects, starting with heat-pump installers; restaurants in an offers pilot; and law firms. Every example on the website is illustrative.

## Oversight and evidence

You set the direction and approval rules. Every finding is checked by an AITWIRE analyst before it reaches you. In the managed service, the right person at your business approves the exact wording before it is published; only the kinds of change in your auto-approve settings skip that step — two, your audience and your products and services, are on by default, and AITWIRE’s team turns them off when you ask. Every measurement carries its date, sample size, the AI service asked and the model it reported; missing information is shown as unknown, never zero. Approved does not mean published. Published does not mean improved: AI assistants decide what they answer, and AITWIRE reports the work done and what the answers say afterwards.

## What AITWIRE is not

AITWIRE is not an SEO tool, and not a newswire, press-release distribution or wire service.

## About the company

AITWIRE is built and operated by a private Canadian company in Ottawa, Ontario, founded by Matt Herbert. It runs on Cloudflare Workers with a multi-model AI gateway, and it also operates a directory of machine-readable business profiles published through the AITWIRE Open Entity Data Protocol (entity.json, llms.txt, JSON-LD).

Who AITWIRE Serves

Serves Small and medium businesses (SMBs) and solopreneurs, Digital marketing agencies and consultancies, SaaS and e-commerce companies, Professional services firms (legal, consulting, healthcare, finance), Enterprise brands and larger organizations across Global, North America, Europe, Australia, United Kingdom (B2B, mid-market pricing).

Frequently Asked Questions

How does AITWIRE prove whether an AI answer improved?

After a change, AITWIRE re-measures the same metrics on the same questions and reports the movement per AI system — before and after. Movement is reported as real only when it clears statistical checks: dimension scores carry sample sizes and 95% confidence intervals, so improvement claims are evidence you can review and retain, not vibes.

How does AITWIRE address wrong AI answers about my business?

AITWIRE recommends corrections and publishes your confirmed facts to the machine-readable authority surfaces it manages. Measured gaps become prioritized recommendations backed by data briefs, and your confirmed facts are published as machine-readable authority surfaces it manages: entity.json, JSON-LD, llms.txt, FAQPage schema, and structured feeds. AITWIRE does not write your prose — every AI-proposed correction is suggest-and-confirm, so nothing goes live without your approval.

Which AI systems does AITWIRE monitor?

AITWIRE probes 8 AI systems directly with controlled questions — ChatGPT (OpenAI), ChatGPT Search, Claude (Anthropic), Gemini (Google), Perplexity, Grok (xAI), Mistral, and Llama (Meta). Google AI Overviews is not measured: AITWIRE captured the overview off the live results page until that capture was retired on 25 September 2026. Results come with a per-system breakdown, so you can see exactly which systems answer accurately and which do not.

Key Facts

  • AI agent for marketing and advertising
  • AITWIRE gives each business its own AI agent for marketing and advertising, starting with AI channels.
  • Owned, earned and paid presence in AI — orchestrated, optimized and measured.
  • AITWIRE orchestrates, optimizes and measures your owned, earned and paid presence in AI.
  • AITWIRE orchestrates and optimizes how AI assistants find, describe and recommend your business across owned, earned and paid channels, and measures the results.
  • AITWIRE orchestrates and optimizes your owned, earned and paid presence in AI — and measures what it delivers, from AI answers to ads and agentic commerce.
  • AITWIRE measures what AI systems say about you, orchestrates the paid, earned and owned actions you approve, and proves what changes over time. Nothing runs without your approval: AITWIRE proposes a course of action, publishes the verified facts you confirm to the machine-readable authority surfaces it manages, and re-measures whether the answers improved — reporting any improvement only when it clears the statistics.
  • JSON-LD — schema.org structured data (Organization, Product, Service, FAQPage) generated from your approved facts and served on the surfaces AITWIRE writes for you; you preview and approve it before it is published.
  • Anyone who wants to measure and improve how AI systems represent them — businesses from SaaS to e-commerce, professional services, healthcare, finance, real estate, agencies, personal brands, creators, nonprofits, enterprises, and government organizations.
  • Crawler Policy — per-bot allow/deny rules for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, etc. via ai.txt and llms.txt.
  • AI Commerce — put your catalog into AI shopping answers: items published in machine-readable form, kept current by real-time sync on product changes, assessed for agentic-commerce readiness (UCP / AP2 product-data completeness), and measured every cycle for whether AI shopping answers quote your right price and attributes.
  • Ottawa, Ontario, Canada
  • Canadian SaaS company. Bootstrapped. Built on Cloudflare Workers, D1, and a multi-model AI gateway.
  • matt@aitwire.com
  • AI Attribution — track which AI systems drive traffic and conversions to your site.
  • IndexNow integration — notify Bing, Brave, and other IndexNow endpoints when signals change, inviting prompt re-crawls; whether a system re-reads is measured, not guaranteed.
  • Matt Herbert — founder and CEO. Background in secure technology.
  • AITWIRE is NOT an SEO tool. SEO optimizes for search engine rankings. AITWIRE optimizes for AI answer accuracy — what ChatGPT, Perplexity, Gemini, and other AI systems say about your business. Different problem, different solution.
  • Per-edit accuracy attribution means: when your confirmed facts change, AITWIRE re-measures the affected answers and reports whether that specific change improved accuracy — a verified before-and-after report per change, not just a general score.
  • AI systems misrepresent the people and organizations they answer about — wrong facts, missing information, outdated claims — whether you are a business, a professional, a public figure, or an institution. Most have no way to detect or fix this.

Verified Claims

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  • vexrindle-delivery-index
  • aitwire-verify-hosted-page-1069098e02
  • aitwire-verify-hosted-page-00a33a9f31

Team

M

Matt Herbert

Founder & CEO

Locations

📍

Headquarters

Ottawa, Ontario, Canada

Industry: AI & Machine Learning